Google 併購 Urchin，於是大家又爆炸了，這幾天的 blog 應該都會不斷重複的提到這則新聞：
- Urchin 的官方新聞稿：Google Agrees To Acquire Urchin
- Google weblog：Google Acquires Urchin
- Slashdot：Google Buys Urchin Web Analytics
- InsideGoogle：Google Aquiring Urchin
- ForeverGeek：Google to Buy Urchin
- Business Week：Google acquires Urchin Software
我的想法比較接近 ForeverGeek 的想法：
Google says they are going to use the technology to help advertisers and website owners get a better feel for traffic and to help them increase their revenues. I am surprised by this purchase since Urchin was nothing more than web stats with pretty pictures for me and when used with a large number of sites on one server that server is gonna go down…hard.
我的感覺是，對於一個全球最大的 Search Engine，Google 自己在這塊領域應該遠超越這些小公司，怎麼會去併購他們呢…