Google 併購 Urchin

併購 ,於是大家又爆炸了,這幾天的 blog 應該都會不斷重複的提到這則新聞:

我的想法比較接近 的想法:

Google says they are going to use the technology to help advertisers and website owners get a better feel for traffic and to help them increase their revenues. I am surprised by this purchase since Urchin was nothing more than web stats with pretty pictures for me and when used with a large number of sites on one server that server is gonna go down…hard.

我的感覺是,對於一個全球最大的 Search Engine, 自己在這塊領域應該遠超越這些小公司,怎麼會去併購他們呢…